Tag: TC

Mobile

Pinterest brings full dish recognition to its Lens camera search

 In a move that may seem like an early step toward hitting a ridiculously high valuation, Pinterest is now adding the ability to recognize complete dishes to its Lens camera search. Next time you’re out at a restaurant and you find something that you thought was delicious at the first bite, Pinterest is now going to…

Tech

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and……

Tech

Google is now using deep learning to measure store visits

 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even…

Start Ups

Zenefits introduces level-funded insurance plans and more mobile updates

 Zenefits, in a further attempt to find its way into small businesses as a human resources management service that can outmaneuver larger and more complex platforms, is releasing a suite of new updates today. Much of these updates revolve around trying to simplify the process of managing an employee base, from benefits to payroll, to…

Start Ups

Cera is building an AI for social care decision support

 Can AI overhaul the social care system? That’s the pitch underpinning UK home care provider Cera’s plans. The startup has today taken the tiniest baby steps to launch an AI chatbot that it hopes will, at an unspecified point in future, be able to assist carers with recommendations for home care of people with conditions…