Tag: marketing

Tech

Samsung wants your fridge to be the command center for the connected home

ANALYSIS: From connected ovens to smart beds , the burgeoning “internet of random things” (IoRT ™) industry is showing no signs of easing. Earlier this week, Ring — funded to the tune of $209 million — announced a new version of its connected video doorbell. One day later, Samsung reminded us exactly how bizarre the…

Tech

Google will stop scanning your Gmail for ad targeting later this year

Google built an empire by collecting your data to sell ads, but soon one of Google’s more intrusive methods of data collection is coming to an end. In a blog post this morning, Google says it will cease scanning Gmail inboxes to personalize ads sometime “later this year.” The change mirrors how Google’s “G Suite”…

Tech

6 things YouTube announced at VidCon 2017

YouTube was in attendance once more at the annual online video conference VidCon, hosted at the Anaheim Convention Center in California. In years gone by, the Google-owned video-streaming titan has used the event to make a number of notable announcements, such as new tools for creators and mobile livestreaming . In case you missed the livestream…

Tech

Amazon to charge advertisers $2.8 million for Thursday night NFL ad packages

(Reuters) — Amazon is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season, two people familiar with the matter told Reuters. The offering will be closely watched by the advertising and broadcasting industries…

Tech

Facebook refuses to share political ad data with researchers

(Reuters) — Facebook said it would not disclose information about political campaign advertising or related data such as how many users click on ads and if advertising messages are consistent across demographics, despite arguments from political scientists who want the data for research. Details such as the frequency of ads, how much money was spent…

Culture & Gaming

Soomla: Top 20% of mobile users account for 80% of ad revenue

The top 20 percent of mobile users contribute at least 80 percent of the advertising revenue for mobile apps, according to a report by analytics and in-app purchase company Soomla . Not only does the fabled 80-20 rule apply to people who spend money in apps, it also applies to those who view ads. That’s…

Tech

David Berkowitz, future social, and the week AI took over – VB Engage

This week, Travis and Stewart talk about artificial intelligence. A lot. In fact, it appears marketing is being taken over by AI, machine learning, and cognitive computing this week, as every piece of important news includes an AI element. After we hit the news, we get to interview the one and only David Berkowitz about…

Tech

Personalization will grow your business — or your competitor’s

SPONSORED: Presented by Sailthru If you’re still not convinced that personalization can bring substantial benefits to the companies that adopt it, the results from a new survey by Boston Consulting Group just might persuade you. BCG queried more than 50 large companies and found that: True personalization spurs growth. Brands that create personalized experiences by…

Mobile

Glispa acquires RelevanTech to help target audiences on a global scale

EXCLUSIVE: Glispa — the mobile adtech company — has made its fourth acquisition in 12 months. Today’s target? RelevanTech , a Tel Aviv-based carrier distribution network. The acquisition of RelevanTech marks another step towards a rounded adtech offering from Glispa. In the last year, its monetization solutions received a boost through the purchase of native…

Tech

Analysis of 2 billion user stories explains how to compete with Amazon

Amazon really is an ecommerce behemoth. The retailer, which acquired Whole Foods earlier this week, already commands 50 percent of first-time product searches and dominates the ecommerce industry in almost every way. But that doesn’t mean it is untouchable. If you know what pushes the average consumer’s buttons, you too can succeed in spite of…