Tag: marketing

Mobile

Microsoft launches new Surface Pro with LTE, starting at $799 and shipping globally on June 15

At an event in Shanghai earlier today, Microsoft officially unveiled the all-new Surface Pro. The launch comes five days after we exclusively gave a first glimpse of the refreshed Windows 10-powered tablet. A “refresh” is actually maybe something of an understatement. Compared to the previous version of the device — the Surface Pro 4 which…

Tech

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and……

Tech

Microsoft is helping restaurants cook up their own bots

Microsoft has launched a service for businesses to quickly and easily create a FAQ bot customers can chat with inside Bing search results. The Bing Business Bot service begins by asking a business owner a series of basic questions about their business, like where parking is, how to make reservations, and handicap accessibility details. The service then creates a…

Culture & Gaming

Rovio’s Angry Birds movie sequel is coming September 20, 2019, marking 10 years since game first launched

Finnish gaming and entertainment company Rovio has confirmed that a sequel to The Angry Birds Movie is coming on September 20, 2019 — the same year that marks the tenth anniversary of the original Angry Birds game launch. Rovi CEO Kati Levoranta revealed last year that the company was working on a sequel to the original…

Security

Meet Blair Hanley Frank, VentureBeat’s new staff writer

We’re thrilled to announce Blair Hanley Frank will join VentureBeat as a staff writer effective May 22, 2017. His areas of coverage will include artificial intelligence, big data, cloud infrastructure, and enterprise technologies. Above: Blair Hanley Frank joins VentureBeat as a staff writer covering AI, big data, cloud infrastructure, and enterprise. Blair comes to VentureBeat…

Culture & Gaming

Techstars grad Innervate raises more cash for platform that helps developers reach gamers

Innervate CEO Adam Lieb has been building gaming-related tech products since he was a kid. (Innervate Photo) Innervate , a Seattle startup offering a suite of tools to help gaming companies market their products, has raised an undisclosed investment from Trilogy Equity Partners, Founders Co-Op, and angel investor Rudy Gadre. All three investors participated in…

Tech

Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

At Socialbakers’ Engage event in Prague today, founder Jan Rezab revealed the results of the social media platform’s latest data research. Looking at Facebook and Instagram data, and taking in over 144 billion engagements on both platforms, Socialbakers has identified a significant difference in participation rates across media, celebrities, entertainment, brands, and community accounts. The data…

Cloud

Salesforce beats estimates with Q1 deferred revenue growth of 26%

(Reuters) — Salesforce.com Inc (CRM.N) allayed concerns about a slowing pace of growth after it reported quarterly deferred revenue that came above its estimate on Thursday. The company’s deferred revenue rose 26 percent to $5.04 billion in the first quarter ended April 30. In February, Salesforce had warned of a steeper drop in first-quarter deferred…

Cloud

Can we just call them apps?

OPINION: Apps are everywhere. Everywhere. Everywhere you look, you’ll find apps. It wasn’t always that way. On Windows, apps were “programs.” On a Mac, they were “applications.” When Microsoft took up the term, following Apple’s App Store — THE App Store — Apple fans cried foul: They should be “progs,” they said, because Windows has programs, they said,…