Tag: Google

Gadgets

Google’s AlphaGo AI beats world’s best human Go player

Enlarge / China’s 19-year-old Go player Ke Jie (L) prepares to make a move during the first match against Google’s artificial intelligence program AlphaGo in Wuzhen, east China’s Zhejiang province on May 23, 2017. (credit: STR/AFP/Getty Images) DeepMind’s AlphaGo AI has defeated Ke Jie in the first round of a best-of-three Go match in China….

Tech

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and……

Tech

Google is now using deep learning to measure store visits

 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even…

Tech

European directors call on U.S. internet giants to help finance more films

In the face of continued disruption of creative markets, a list of more than 80 notable European directors today issued a call  at the Cannes International Film Festival for “internet giants” to invest more in the region’s film scene. Cannes has already been swirling with controversy this year due to the inclusion of two Netflix original…

Tech

Google and UN launch Searching for Syria to answer 5 most common questions about the civil war

Google and the United Nations High Commissioner for Refugees (UNHCR) have combined their data and technological smarts for a new initiative designed to answer the most common questions about the Syrian Civil War. Now into its seventh year, the Syrian Civil War has resulted in at least 470,000 deaths, according to the most recent data revealed by…