Tag: Enterprise

Tech

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and……

Tech

Google is now using deep learning to measure store visits

 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even…

Cloud

Pot luck: Hound Labs raises $8.1 million to combat stoned drivers with cannabis breathalyzers

Law enforcement agencies have been using breathalyzers to test motorists’ sobriety for decades, but a new startup is staking a claim to bring its cannabis version of the technology to market. So far, the only reliable ways to test for cannabis use have been through saliva, blood, or urine, which aren’t always practical in a…

Tech

Apple and Nokia end legal spat by signing multi-year patent agreement

Nokia and Apple have announced that they have settled an ongoing intellectual property (IP) spat, with the duo signing a “multi-year” patent license. Nokia and Apple settled a two-year legal battle  back in 2011 over license fees for patents that Nokia owned, however late last year Nokia claimed that Apple had “declined subsequent offers” that…

Tech

Kuang-Chi invests $5 million in SkyX, a maker of drones to monitor oil and gas pipelines

 Shenzhen-based Kuang-Chi Group is investing $5 million in SkyX Systems Corp., according to the drone tech startup’s founder and CEO Didi Horn. A former fighter pilot with the Israeli Air Force, Horn started SkyX in 2015 to help public and private companies monitor energy infrastructure from on high, using increasingly powerful drones and big data…

Tech

Microsoft is helping restaurants cook up their own bots

Microsoft has launched a service for businesses to quickly and easily create a FAQ bot customers can chat with inside Bing search results. The Bing Business Bot service begins by asking a business owner a series of basic questions about their business, like where parking is, how to make reservations, and handicap accessibility details. The service then creates a…

Cloud

Former IBM employee pleads guilty to ‘economic espionage’ after stealing trade secrets for China

A former developer for IBM pled guilty on Friday to economic espionage and to stealing trade secrets related to a type of software known as a clustered file system, which IBM sells to customers around the world. Xu Jiaqiang stole the secrets during his stint at IBM from 2010 to 2014 “to benefit the National…

Tech

Google and UN launch Searching for Syria to answer 5 most common questions about the civil war

Google and the United Nations High Commissioner for Refugees (UNHCR) have combined their data and technological smarts for a new initiative designed to answer the most common questions about the Syrian Civil War. Now into its seventh year, the Syrian Civil War has resulted in at least 470,000 deaths, according to the most recent data revealed by…

Tech

Keep on truckin’: 5 companies disrupting the road freight industry

So Uber officially launched its not-so-secret trucking business, Uber Freight , on Thursday, as the Silicon Valley tech titan looks to infiltrate another lucrative industry: long-distance road freight. Uber first announced the service back in September, but the program had remained in stealth mode ever since. In a nutshell, Uber Freight wants to do for the trucking…